Technology Entrepreneurship Project (ENT 600) : The Mainichi Newspapers Co. / Qisminasyasya Johan

• Main Author: Johan, Qisminasyasya
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/54835/1/54835.pdf; https://ir.uitm.edu.my/id/eprint/54835/

Mainichi Shimbunsha or The Mainichi is a newspaper company since 1872. The interesting fact is the company has launched the green newspaper in 2016 as an alternative to save the environment. The innovation grabs attention in the worldwide. It is the first company that invent the newspaper that can be plant into flowers. The newspaper is made of seeds and also called as the ‘green newspaper’. The newspaper is the great innovation to reduce the plastic waste. The basic materials used are the recycled papers and seeds. They have no urge to do deforestation because one aims of their business is to safe the environment. Besides, they promote more oxygen released on the atmosphere that may benefits the environment at many angles. The main problem found in the studied company first is the natural hazard that occur every year in Japan. In terms of production, the safer place is the right choice for production process. Since the newspaper is printed twice per day, it requires a huge source of seeds for the making of the newspaper. The alternative or solution regarding to this issue is importing the seeds abroad. It can be easier by doing so. Thus, in order to deal with the foreign newspaper companies, the Shimbusha Mainichi can cooperate with them and provide them the safer place for journalist and reporter among the newspaper employees. Thus, this company has good relationships among the competitors. Besides, this can make the company status become stronger and be able to stay in lane longer. The other main problem faced by the Shimbunsha Mainichi company is variability. It is important to create varieties in production because people appreciate creativity and unique. The company make the green newspaper to save the environment but the modern technology developed very well causes people to read the news on gadgets instead of using papers. Therefore, this requires adaptability to win the situation. For example, the idea of green newspaper only focused on newspaper. If the company able to modified the idea on paper bags, groceries bags, cards, or anything that paper-based, the business can keep on growing bigger and developed well in the business industry.