Brownie.Bros / Siti Nur Aisyah Md Arif

• Main Author: Md Arif, Siti Nur Aisyah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Cakes. Cupcakes; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/54467/1/54467.pdf; https://ir.uitm.edu.my/id/eprint/54467/

Brownie.Bros is a chocolate shop locally owned outlet that will be positioned as local brownies supplier through our creative approach to custemor. Brownie.Bros will provide a combination of excellent dessert at value pricing, with fun packaging and atmosphere. Brownie.Bros is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one cake shop outlet from another. Selangor, is one of the thirteen states that make up Malaysia, it is also the most developed country in Malaysia. With more than 11 million visitors yearly, mainly from neighboring countries as Singapore, Indonesia, Thailand and the Philippines. Selangor's retail sector is the strongest in the region. Our main priority is to establish one chocolate shop in a crowded mall, preferably in one of prominent shopping malls in Malaysia. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. This is possible will allow Brownie.Bros to successfully open and expand through next year. The initial capital investment will allow Brownie Bros to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Brownies.Bros will entice youngsters to bring their friends and family with our innovative environment, cakes, and selection of unique cookies.