The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali
Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the internet grows, so do the opportunities for small businesses....
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Division of Research and Industry Linkages, UiTM Melaka
2014
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my.uitm.ir.543822022-02-15T04:19:48Z https://ir.uitm.edu.my/id/eprint/54382/ The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali Mohd Johari, Muhammad Danish Mohamad Ali, Afida Entrepreneurship. Risk and uncertainty Malaysia Web-based user interfaces. User interfaces (Computer systems) Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the internet grows, so do the opportunities for small businesses. In fact, the internet’s already contributing 4.1% a year to Malaysia’s economy, and that’s set to rise even more over the next 3 years. With the upsurge of E-entrepreneurs in Malaysia, business websites demonstrate a variety of styles in web writing and design, indicating a creative yet bold sense of marketing and advertising of products and services. Hence, the purpose of this study was to establish the common moves and steps found in a corpus of selected Malaysian SME business websites. This study used Swales (1990) CARS model and the Two-Dimensional Genre model (Askehave & Nielsen, 2005) to analyse the data. The study has revealed that there are obligatory and optional moves in the business web genre. The goal of this genre is to inform and to promote the company’s product and services via its website. Findings from this study may be a good resource for students and practitioners to design and write for the web. Division of Research and Industry Linkages, UiTM Melaka 2014 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/54382/1/54382.pdf ID54382 Mohd Johari, Muhammad Danish and Mohamad Ali, Afida (2014) The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali. In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 31. |
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Entrepreneurship. Risk and uncertainty Malaysia Web-based user interfaces. User interfaces (Computer systems) Mohd Johari, Muhammad Danish Mohamad Ali, Afida The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali |
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Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the internet grows, so do the opportunities for small businesses. In fact, the internet’s already contributing 4.1% a year to Malaysia’s economy, and that’s set to rise even more over the next 3 years. With the upsurge of E-entrepreneurs in Malaysia, business websites demonstrate a variety of styles in web writing and design, indicating a creative yet bold sense of marketing and advertising of products and services. Hence, the purpose of this study was to establish the common moves and steps found in a corpus of selected Malaysian SME business websites. This study used Swales (1990) CARS model and the Two-Dimensional Genre model (Askehave & Nielsen, 2005) to analyse the data. The study has revealed that there are obligatory and optional moves in the business web genre. The goal of this genre is to inform and to promote the company’s product and services via its website. Findings from this study may be a good resource for students and practitioners to design and write for the web. |
format |
Book Section |
author |
Mohd Johari, Muhammad Danish Mohamad Ali, Afida |
author_facet |
Mohd Johari, Muhammad Danish Mohamad Ali, Afida |
author_sort |
Mohd Johari, Muhammad Danish |
title |
The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali |
title_short |
The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali |
title_full |
The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali |
title_fullStr |
The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali |
title_full_unstemmed |
The business web genre - a genre analysis on the websites of selected Malaysian Small and Medium Enterprises (SMES) / Muhammad Danish Mohd Johari and Afida Mohamad Ali |
title_sort |
business web genre - a genre analysis on the websites of selected malaysian small and medium enterprises (smes) / muhammad danish mohd johari and afida mohamad ali |
publisher |
Division of Research and Industry Linkages, UiTM Melaka |
publishDate |
2014 |
url |
https://ir.uitm.edu.my/id/eprint/54382/1/54382.pdf https://ir.uitm.edu.my/id/eprint/54382/ |
_version_ |
1725975727761784832 |
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13.160551 |