A study on internal marketing programs: evidence from Petronas Gas Berhad (PGB) employee perceptions / Nurul Akma Mohd Zain

• Main Author: Mohd Zain, Nurul Akma
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: Management. Industrial Management; Planning. Business planning. Strategic planning; Malaysia; Petroleum industry and trade; Terengganu (Malaysia); Training of employees. Employer-supported education
• Online Access: https://ir.uitm.edu.my/id/eprint/54287/1/54287.pdf; https://ir.uitm.edu.my/id/eprint/54287/

The research topic is “A STUDY ON INTERNAL MARKETING PROGRAMS: EVIDENCE FROM PETRONAS GAS BERHAD (PGB) EMPLOYEE PERCEPTIONS”. The purpose of this research is to study on effectiveness of the internal marketing programs implement by PGB, at the same time to know what factors influencing to the effect...