Customer’s satisfaction towards online shopping: A case study among university’s students / Khairil Aiman Faris Salim ... [et al.]

• Main Authors: Salim, Khairil Aiman Faris, Mohamad Nadzir, Ahmad Nur’Alif, Mohamed Zukri, Shamsunarnie, Mohd Fauzi, Noor Zafarina, Ibrahim, Nur Safwati, Ibrahim, Nurul Bariyah
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: Statistical data; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Kelantan
• Online Access: https://ir.uitm.edu.my/id/eprint/54275/1/54275.pdf; https://ir.uitm.edu.my/id/eprint/54275/

Online shopping can be defined as the process a customer takes to purchase a service or product over the internet (Veerraju, 2019). Vadivu (2015) also defined online shopping as a process of consumers directly buy goods, services from sellers interactively in real-time without an intermediary servic...