ENT 530 Social Media Portfolio: Chubb Cookies / Zarith Alyssa Mohd Zaaid

• Main Author: Mohd Zaaid, Zarith Alyssa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/54075/1/54075.pdf; https://ir.uitm.edu.my/id/eprint/54075/

CHUBB COOKIES basically sells cookies that come in big sizes and specially made with love for all cookie lovers who prefer big sized cookies over the regular sized ones. The main purpose of Chubb Cookies being made is that I, myself personally enjoy cookies that are big in size. The bigger the better, with a glass of milk to dunk it in and that would be the best companion you could ever ask for. Best to eat early in the morning while enjoying the morning breeze or before you go to bed and that will put you to sleep in an instant. What inspires me to start this business is that I can see that people nowadays are starting to love big sized cookies because it just tastes better and it for sure makes you happy when you are full. After talking to a few friends and asking themabout their preference on cookies, I could say that big cookies have somehow become a trend and everyone is going crazy about it so of course I wanted to jump on the bandwagon and decided to make some on my own.