Queen KShop / Dina Farisya Muhammad Faiz ... [et al.]

• Main Authors: Muhammad Faiz, Dina Farisya, Haris, Nurhanis Iryani, Syaren, Syasya Iwana, Razali, Nur Batrisya, Mazelan, Nur Athirah Afiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Success in business; Business communication. Including business report writing, business correspondence; Shopping. Teleshopping. Consumer education
• Online Access: https://ir.uitm.edu.my/id/eprint/54071/1/54071.pdf; https://ir.uitm.edu.my/id/eprint/54071/

The business concept that we want to try to do is we as a warehouse get the product from overseas which is from Korea or as a details the marketing channels that we use as a selling through retailers. We got the product from the producer, then we as retailers sell the products to our consumers in Malaysia. The products that we sell are the album and the light stick. Even though that's only two products, there are a variety of K-pop groups who have their own version of the album and the light stick. We are just packing the product to our consumer and not producing it. The target market we want to sell our product is especially for adults, teenagers and students. As we can see right now the entertainment from South Korea is affecting mostly teenagers all over the country. They are willing to buy the product such as the album and light stick from the favourite group bands even if the price is a bit higher. The demand of the album will be higher if their favourite group bands do their comeback while the demand of light sticks will be higher if the K-pop group bands will do the concert. The competitive advantage is there are not a lot of competitors because in Malaysia only one seller did sell this but unfortunately they had closed their business because they did not have enough budget to expand their business. So we get the opportunities to sell the product since the demand is high. It is parallel to our vision which is to become the first K-pop shop that sells ready stock albums and lightsticks that can fulfill the wants of impatient customers. Furthermore, for the profitability we will get after selling the products because when we buy it from the producer we get less than 45% per item that we bought. As for the management team we have the general manager, administrative manager, marketing manager, operation manager and lastly is finance manager. Everyone in this position has their own role and it is compulsory to do packaging for the consumer after getting the order from the consumer