ENT 530 Social Media Portfolio: Mariposa.kch / Nur Nillam Sari Allhadi

• Main Author: Allhadi, Nur Nillam Sari
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/54070/1/54070.pdf; https://ir.uitm.edu.my/id/eprint/54070/

In last year's pandemic era, there were economically affected groups. As a result, many communities engage in small businesses to supplement their income. At that time, small business was the most trending and popular business. Every small trader will support every other trader. Originally, Mariposa.Kch came from a temporary business only for side income. The origin name of "Mariposa.Kch" is from the Spanish word "butterfly", and the "Kch" stands for "Kuching." Nur Nillam Sari solely runs this business. Mostly, the elements and concepts in this small business were inspired by trends from TikTok. At that time, the retro and vintage style was one of the trending fashions even abroad. Mariposa.Kch is a business selling accessory items at affordable prices. The quality of the product is also in line with the price given. The company is also influenced by available skills, for example, graphic designer. These acquired skills can help in terms of advertising and posting on social media. The skills learned also have a way of drawing the audience's attention to our business. The target audience for this business is a young age group. In addition, a society that loves fashion and trends.