The Sushi Loaf / Alya Nur Imani Suhaimi ... [et al.]

• Main Authors: Suhaimi, Alya Nur Imani, Norizan, Nur Izzhaty Irfany, Abd Mutalib, Nur Laila Emelya, Hashim, Nurul Amira, Nazari, Norniesha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Success in business; Business communication. Including business report writing, business correspondence; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/54055/1/54055.pdf; https://ir.uitm.edu.my/id/eprint/54055/

A few weeks ago, Universiti Teknologi Mara (UiTM) students were assigned to create a Business Model Canvas (BMC), with 5 students per group. Aside from that, we run a food-based business as a partnership. We've decided as an organization to sell Sushi Loaf as our business's product. In fact, Sushi Loaf is the most out selling product that have attracting a lot of peoples’ due to its uniqueness and taste. Sushi loaf is the kind of food where it is a sushi is wrapped up with bread. In addition, there also various type of in-fill such as meat slice, chicken slice, sausages and filament crab stick. Moreover, most of our customers prefer chicken slice because it is juicy and tender. In fact, the demand of our sushi loaf is so high especially on the weekend compare to weekdays and around 5 pm in the evening is where our product has out of sold. Next, there are a few reasons why we decided to sell Sushi loaf for our BMC project. One of the reasons are the ingredients are easy to be get in the supermarket and the price is affordable. In addition, most of the people who is working does not have time to cook for their family, so we took a chance to sell our product from the morning until evening. In the end, we made the right decision by doing so. Moreover, we are hoping for young adult to buy our product especially for those whose around 20 to 35 years old. Besides that, we also did not miss the opportunity to promote our product on the social media such as Facebook, WhatsApp, Instagram and twitter. Our product has received a warm feedback from the customers and they posted it on social media has successfully increased our demand. However, we also have a second backup plan if our main priority does not work. We will be selling ASSSSSHEDAPPP as our second product. ASSSSHEDAPPP is a beverage that we made for our customers. There are few types of beverages such as Milk Tea, Green Tea and Thai tea. In fact, as an entrepreneur, second backup plan is really important for the business so that we will always be prepare if our plan has failed.