Fundamentals of Entreoreneurship ENT 300 : Business Opportunity (Mahroja Enterprise) / Irfan Wafiq Mazlizan

• Main Author: Mazlizan, Irfan Wafiq
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Success in business; Business communication. Including business report writing, business correspondence; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/54028/1/54028.pdf; https://ir.uitm.edu.my/id/eprint/54028/

Mahroja Enterprise is a company that created by a woman founder, Anita Binti Mahadir which is my mother. I am using my mother’s company name for this business project because of I help her to sell her product. It was established in 2015 and actively running a frozen Ketupat business in north region of Malaysia especially Kedah and Pulau Pinang. Mahroja Enterprise have two premises which located in Bukit Mertajam, Pulau Pinang and Sungai Petani, Kedah. For this small business activity, I am selling the product that produce by Mahroja Enterprise. It is also indirectly could increase my mother’s company sale. Thus, this is a chance for me to help my mother to boost her company’s sale at the same time can complete this small business project. I am selling Frozen Ketupat Che Ta which freshly made by Mahroja Enterprise by marking up the price so that I can earn some profit. In this situation, I am using dropship technique which I just resell the product that produce by Mahroja Enterprise. There were some variations of frozen ketupat that I selling which is Ketupat Asli, Ketupat Kacang, Ketupat Jagung and Ketupat Pulut Hitam. All of the stocks are stored and made by Mahroja Enterprise. All of the order that taken by me is a pre-order which means the customer needs to order first and receive the product later due to insufficient of space to store the stocks of frozen ketupat. For this small business activity, I started on the first day of Ramadan which is 26th of April 2021 until 27th of May 2021. I started this business by promoting and advertise it on Facebook post and Whastapp Status feature. This business was conducted by me for about one month because this kind of product only has high demand in Ramadan and Hari Raya Aidifitri only. It is also had demand in Hari Raya Aidiladha but it is not as much as in Hari Raya Aidilfitri. Thus, this business only can be conducted about not more than twice a year. By running this small business, I made some profit by selling Frozen Ketupat Che Ta even though the amount is small compared to other business but the main thing is I learned some values and also gained some experiences in business. This project helps me to increase my communication skill by communicating with the customers and others. It is also gives me experience in handling customers that has different characteristics and manners.