ENT 530 Social Media Portfolio: Ha.Leo Sportswear / Mohamad Hafiz Azizi Fazan

• Main Author: Fazan, Mohamad Hafiz Azizi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Clothing manufacture; Footwear
• Online Access: https://ir.uitm.edu.my/id/eprint/53963/1/53963.pdf; https://ir.uitm.edu.my/id/eprint/53963/

Ha.Leo Sportswear is the online market for selling sports accessories and shoes. During this pandemic, many sports store are currently closed due to the instruction from the government in controlling the disease from spreading. Based on the situation, Ha.Leo Sportswear offers to bring the store to the customer using an online platform which is Facebook. Facebook is the most used online platform beside Instagram and Twitter. Facebook has more than 2 m illions users and it increased dramatically during the lockdown. By taking that as an opportunity, Ha.Leo Sportswear connects with the customer by giving the same service like offline sales.