Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin

• Main Authors: Nazaruddin, Afifah, Abu Hanifah, Norfatihah, Kasmiri, Nur Fathehah Farhanah, Samsul Nizal, Nur Salsabila, Farhanah, Dea Shika, Samsor, Muhammad Izzuddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/53584/1/53584.pdf; https://ir.uitm.edu.my/id/eprint/53584/

The company that has been selected as our case study is Pastelsey Sdn. Bhd. It was established on May 2017 and their headquarters is located in Shah Alam, Selangor. The company currently operates in the product and services sector. Pastelsey is one of the online business that offers high quality tel...