ENT 530 Social Media Portfolio: Kuacy Jarz / Siti Hajar Osman

• Main Author: Osman, Siti Hajar
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/53564/1/53564.pdf; https://ir.uitm.edu.my/id/eprint/53564/

Alhamdulilah praise to God, I am finally completed my social media portfolio for Kuacy Jarz. Business plan for social media may seem to be complicated and difficult because of the little details that need to take measure before proposing a business plan can easily make me careless if the business plan were conducted without proper guidelines and help from reliable sources. Therefore, Kuacy Jarz were using Facebook as a main platform to advertise the business to all consumers. Facebook has many benefits and uses that are beneficial for someone who wants to start a business. Kuacy Jarz is a business that sells a crispy baked sunflower sauce come with 2 special flavors such as spicy salted egg and sweet honey cheese to the customer and these flavors are one of kind concept that until now cannot be found in others snack business. Kuacy Jarz was established from April and until now. They choose Facebook application as their strategic platform to start the business and also promote the products on Instagram and twitter too. Kuacy Jarz offered an affordable price for the customer and used the concept that using cash on delivery (COD) and posting using Pos Laju service in Malaysia to deliver it to the customer on the doorstep of their house. This kind of concept can guarantee the fast services that is one of our value propositions in this business. As the founder of Kuacy Jarz, the target market for this business is people around urban areas and rural which is why we are choosing online platform as our place to start up promoting the Kuacy Jarz. This snack was the solution for urban area people to satisfied their craving to munch something sweet and unique flavor during free time with family or loved ones. As the manager for this business, the capital contributed were entirely funded by me. I am expecting to get profit after the launch of the business. My expectations for this business are that to be well-known across the countries.