Principles of Entrepreneurship (ENT530): Case Study: Restoran Sri Puteri / Syed Ali Zainalabidin Syed Hood … [et al.]

• Main Authors: Syed Hood, Syed Ali Zainalabidin, Abd Halim, Nurul Nadzirah, Che Mahmood, Nor Farahin, Wahid, Siti Nurazian
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/53546/1/53546.pdf; https://ir.uitm.edu.my/id/eprint/53546/

“Restoran Sri Puteri” founded by Puteri Erny Yatie Binti Hashim around 2011. The business has been open around 10 years. In 19th June 2021, a group from BA243 4A had conducted an interview with the owner of the restaurant, Puteri Erny Yatie Binti Hashim. The interview conducted in “WhatsApp” voice call since it the only applicable option that the team and the owner can used. This interview is for the purpose of case study, seeking information from people business. The scope that we are looking for are business background, product, marketing, financial status, and the important one is SWOT analysis. The background is all about how the owner starts the business. The owner wanted to have this restaurant because of the name of the restaurant used to belong to her grandmother who had passed away a long time ago. With dedication, the owner reaches a dream to open in back, as assuming that the owner wants to grand reopen the name of the restaurant. Other that, seeking information about her product or service and how she used the marketing skills to expand her business. This is way the team learn and experience, how people control their business perfectly. The case study also conducts based on during pandemic of Covid-19 and before the pandemic else well. This way, people can learn how business can adapt during this time. Lastly, the case study to view the SWOT analysis of the restaurant but in the owner perception and observation.