ENT 530 Social Media Portfolio: Niabs Scarves / Nur Izzati Athilah Shahrir

• Main Author: Shahrir, Nur Izzati Athilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/53465/1/53465.pdf; https://ir.uitm.edu.my/id/eprint/53465/

Niabs Scarves introducing new design of hijab. Our brand is currently focus on textured satin shawls. Our main purpose is to make a hijab that can cover women’s “aurat” properly following the “Syarak” in Islam. Niabs Scarves collection are based on latest trend and the most favourite choice in Malaysia. Textured satin shawls is currently in trend in Malaysia. This is one of the reason why we choose textured satin shawls as one of our collection. Niabs Scarves based on Shah Alam and only do online business. Our client is customers that be identifying as women who loves fashion and follow the latest trend. This client can be target at all stages of age. It can be teenagers, young adult or adult. Next, we are targeting women who wear hijab and want to cover their “aurat” properly. Niabs Scarves marketing strategy is to emphasize the quality and price of our product. Niabs Scarves offer an affordable price to their client so that we can give them a good experience towards our product. They can easily enjoy buying our product without any doubt. This is because we target at all stages of age and we want our client to enjoy our product.