Case Study : Nafissa Exclusive / Nurul Ain Najihah Nordin

• Main Author: Nordin, Nurul Ain Najihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Business; Success in business
• Online Access: https://ir.uitm.edu.my/id/eprint/53445/1/53445.pdf; https://ir.uitm.edu.my/id/eprint/53445/

Based on case study report, conducted by me to fulfil the requirements as part of completing the course of Introduction of Entrepreneurship (ENT300). Generally this study requires me to pick one correspondent entrepreneur that reach sales below RM250,000 in a year. So I have choose Nafissa Exclusive which is located at Kawasan Perindustrian Padang Tembak, 152000 Kota Bharu, Kelantan. Then to complete my case study, I need to interview the manager of Nafissa Exclusive which is Mr. Iskandar to get information about the business and entrepreneurship. I choose Nafissa Exclusive because their business look like well managed even they have sell more than one type of product and have 7 workers in one department. Next, with the cooperation of their manager to share with me about their business I can access application and concepts learned in lecture to real life situation. Through case study, student would be capable know how to be successful entrepreneur with decision-making skill.