ENT 530 Social Media Portfolio: Leeya's Kitchen / Abbidah Khadijah Abdul Aziz

• Main Author: Abdul Aziz, Abbidah Khadijah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking, Malay; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/53416/1/53416.pdf; https://ir.uitm.edu.my/id/eprint/53416/

Principle of Entrepreneurship subject is compulsory for student in semester 5. In this assignment, each of students are required to choose a product as their business and compose social media portfolio through Facebook page as the platform to run online marketing campaign. This is an individual project. By utilizing Facebook as the marketing purpose, the students have to provide the created Facebook page, customizing URL Facebook page, teaser posting, copywriting on hard sell and soft sell, and support the posting with good graphic for the online marketing. Students also required to register in go-ecommerce system to get access with online module by MDEC. Lecturer also have to register go-ecommerce portal to enable the student to choose the name of the lecturer who taught when fill up the go-ecommerce.