ENT 530 Case Study: TNL Cafe / Iman Karmilla Hairul Rizal ... [et al.]

• Main Authors: Hairul Rizal, Iman Karmilla, Idros, Nur Alia, Ahmad Shahrulniza, Nurul Afiqah, Mohd Fazan, Mohamad Hafiz Azizi, Mohd Zaaid, Zarith Alyssa, Romli, Nursyafiqah, Zubairi, Lyesa Karmila, Noorman, Nur Ulfah Khalidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Business; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/53316/1/53316.pdf; https://ir.uitm.edu.my/id/eprint/53316/

In this case study, we first began with collecting the general information of the company and most of the information managed to be collected through an interview with Puan Anith Athirah who has provided us with all sources of information about her business. Information is gathered through the primary and secondary source as well in which we managed to get it by surfing the internet. In the second part of the report, it contains the specialized subject study in which we provided the objective of the project which is to work on the background, organizational structure and services that TNL Cafe provides. This case study also provides the evidence in which we portray the company’s product including the pricing range. We have also included the marketing strategy for the company which was explained and presented by Puan Anith during the interview the other day.