ENT 530 Case Study: Sokiyu / Aisyah Idris ... [et al.]

• Main Authors: Idris, Aisyah, Osman, Siti Hajar, Mushaya, Intan Dayana, Saipon Azaman, Nor Syadiana Auni, Amiruddin, Siti Balqish Hakimah, Shahrir, Nur Izzati Athilah, Zolkepli, Nur Afifah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/53315/1/53315.pdf; https://ir.uitm.edu.my/id/eprint/53315/

Gift box by Sokiyu is a business that offers products to customers who want to surprise others without going out to the market. Sokiyu was established from2015 until now and chose Shopee application as their strategic platform to start the business and promote the products on Instagram and twitter....