ENT 530 Case Study: Ms. Dira Mart / Farah Hanis Fauzi ... [et al.]

• Main Authors: Fauzi, Farah Hanis, Izrai, Muhammad Danial, Ahmad Murad, Nur Fazira, Timun, Finarioson, Ruzi, Muhammad Syafiq
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Shopping. Teleshopping. Consumer education
• Online Access: https://ir.uitm.edu.my/id/eprint/53313/1/53313.pdf; https://ir.uitm.edu.my/id/eprint/53313/

Ms. Dira Mart was registered under SSM on 13/9/2017 and started fully operating at Pt 739 Jalan Kelaboran, Perumahan Dalam Rhu in January 2018 which is fully managed by Nur Syadira Atika Binti Awang Su. At the beginning of the establishment of the mini market business was fully supported and driven by her family, especially her mother. YAS is launching a new dipping sauce that is homemade chilli dipping sauce and tomato dipping sauce specifically for Chicken Rice and any Malaysian Cuisine. YAS started in 2020. According to the customer review, the product gave fantastic feedback due to their specialty taste of tanginess of the vinegar and strong fermented flavour of garlic in the dipping sauce with a hint of sugar. Price is affordable and liked by many people. The business is only in Jalan Nelayan, Tumpat neighbourhood.