Technology Entrepreneurship Project (ENT 600) : Smart Yoga Mart / Noor Daaniah Masarudin

• Main Authors: Masarudin, Noor Daaniah, Shamsudin, Nor Adilla, Awang Hanapiah, Nur Nabila, Khairul Anuar, Siti Sarah, Afzainizam, Syaza Nur Nadirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/53287/1/53287.pdf; https://ir.uitm.edu.my/id/eprint/53287/

The report was the theoretical part of the subject Technology Entrepreneurship (ENT600). The sole objective was to familiarize the students with the practical manipulation of business organization. This report had been written to know about the causes that lead to the launching of a new product. As a student in UiTM Perlis, it is a part of the study for everyone to undergo a new product development project. So, for this purpose, we got the chance to develop and innovate a product that deeply interests us, which is a yoga mat. Our product have some uniqueness and advantages that not exist in other product and it can solve customers’ problem and give satisfaction to them. In the first phase of the report, we talk about the general introduction to the new product development. This section tells about the problems faced by the users while they are using the yoga mat, analysis of methodology, and limitations were also discussed in this report. In the next phase of the report, we explain about the definition, classification, and process of new product development. The process of new product development can be divided into five processes which are research and development, product design or features, concept testing, prototype, and test marketing. Furthermore, the concept testing and market research conducted in Google Form with questionnaires has been distributed to 71 person through Google form, from our findings, The data shown that, 52.1% of our respondents would like to purchase our Smart Yoga Mat if we produce it to the marketing in the future. Finally, several techniques were used in test marketing to make this product acceptable to the community, such as the experience of customers, starting with opinions and feedback. To conclude, the public feedback was very helpful in meeting the consumer's demand and in flowing the trend time.