Business opportunity (Minicrunch BYFS) / Ilya Wahdatul Saudah Zakaria

• Main Author: Zakaria, Ilya Wahdatul Saudah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Marketing; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/53254/1/53254.pdf; https://ir.uitm.edu.my/id/eprint/53254/

Two food products from ByFsabryna which are minicrunch choco jar and cookies jar are the products I had choose to sell for the business opportunity assignment. The choco jar consists of two flavor that are oreo white chocolate and milk chocolate while the cookies jar is coated with chocolate. These type of product are popular on the market nowadays as it tastes delicious and is easy to consume at any time which is why I choose to sell these products apart from the reason that myself also likes to eat choco jar. The business started on 24th April 2021 right after joining the ByFsabryna Team as a dropship. The duration of this business is one month which until the end of May. The business operation and promotional activity was through online platform such as WhatsApp and Instagram. The target customers for this choco jar and cookies jar business are young people to adults which I assumed the age range from 12 years old to 30 years old but regardless the age this business is suitable for people who like sweet and chocolatey snacks.