ENT 530 Business Model Canvas: Marrybrown / Nur Aina Nadiah Mohammad Akmal ... [et al.]

• Main Authors: Mohammad Akmal, Nur Aina Nadiah, Abdul Rahman, Nur Afifah, Ismail, Hafizul Hakim, Zaharuddin, Luqman Hakeem, Md Zuber, Muhammad Zulfadhli Syam, Badrul Hisham, Mohammad Fahmie, Shaffian, Nur Muhammad Alwaliaddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/53247/1/53247.pdf; https://ir.uitm.edu.my/id/eprint/53247/

Marrybrown is a fast-food restaurant. The concept of this restaurant is themed on Malaysian tastes because this is a company from Malaysia. As we all know, Marrybrown competitors like McDonald’s, Burger King, A&W, and others use the concept of American taste. For example, hamburgers are among th...