Case Study : Nami K Food / Nurul Jannah Rusli Zahari

• Main Author: Rusli Zahari, Nurul Jannah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Business; Business communication. Including business report writing, business correspondence; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/53234/1/53234.pdf; https://ir.uitm.edu.my/id/eprint/53234/

Regarding to fulfill my individual assignment for Fundamental of Entrepreneurship (ENT300), I need to conduct a case study which is a case study based on company’s information. In this case study, I need to collect all of the data of the company such as background of the company and the background of the company’s owner. The company that I decided to choose is Nami K food. Unfortunately because of pandemic Covid-19, I had an interview session with the founder of Nami K Food through Whatsapp application to get through more information about her business. Raja Noraimy Yasmin is the founder and also the owner of Nami K food. The interview session was quite good and going smoothly. I got a lot of information from her about a background of the company. After getting all of the information, I have to proceed by doing a report for my case study. This report is will be contain an overview of business and entrepreneur of Nami K Food Company. This company focuses on Korean type of food that using the good ingredient but selling at affordable price. The company has been managed only about 2 years. This case study make me able to know how the entrepreneur setting up their business and how they grow up their business from nothing to something. In this report, I can gain some of the information about the background of the company and the entrepreneur that I managed to get from the founder of the company itself via whatsapp. From the information that I had gathered, I can see that the entrepreneur is a good leader to Nami K Food because she have a good entrepreneurial characteristic. The entrepreneur itself means a person who set up, handle and assume the reasonable possibility on what will happen in their business. Lastly, I hope that Nami K Food become one of the famous Korean food shop which people recognize. I also hope that Nami K Food is able to grow to be able to open branches elsewhere.