Case Study : Azreha Bakery / Nurul Fara Wahida Juhari

• Main Author: Juhari, Nurul Fara Wahida
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Success in business. Performance; Business communication. Including business report writing, business correspondence; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/53205/1/53205.pdf; https://ir.uitm.edu.my/id/eprint/53205/

I need to conduct a case study to fulfill the Fundamental Entrepreneurship (ENT300) course requirement. I need to collect all the information about a business during a case study to complete the case study. So, for my case study, I selected Azreha BB Multiniaga, or Azreha Bakery. I decided to accumulate information on the internet through an online digital rather than face-to-face interviewing during the hit of Covid-19. I have discovered about their backgrounds from internet information. I have discovered from the information available on the internet about their company background, organizational structure, type of business model, products and services, and operational strategy. There seems to be an improvement in awareness of the high quality of baking goods such as cake and bread. There is less time for people today to bake wholesome, homemade bread and cake. It is an opportunity for Azreha Bakery to be recognized among the residents as a bakery business. The company expects, with its vast selection of cake and bread, to capture the attention of a regular customer base. The company decided to build a strong market place in the area. To meet the demand of the middle to higher class local market area residents and visitors, Azreha Bakery aims to sell its product at a competitive price.