ENT 530 Social Media Portfolio: Fareha Hijab / Siti Nurnatasha Kamarudin

• Main Author: Kamarudin, Siti Nurnatasha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/53094/1/53094.pdf; https://ir.uitm.edu.my/id/eprint/53094/

Fareha Hijab is one of Malaysia online Hijab brand with trademark of “Bawal Anti Kedut”. This online Hijab brand was launched on 2016. The Hijab that Fareha provides are refers on three types of elements which is simple, contemporary and as well as modern. In addition, Fareha Hijab also very well known as its easiness to wear other than it is ironless types of materials. Other than that, Fareha Hijab was launch by a 31 years old lady who’s name is Nurul Fareha binti Anuar or well known as CIk Fa. The first ever Fareha Hijab was being started is only by using online platfrom (Facebook). Facebook was her main focus in promoting this Hijab. More interesting, Fareha Hijab gain many customers after they decorate the design that full of patterns. Fareha Hijab motto is “bawal anti kedut” which by that means, their hijabs are ironless and very easy to wear especially during the travel. Even Fareha Hijab provides a premium quality for every of their Hijabs, the prices are still really affordable compares to another hijab brands.