Technology Entrepreneurship Project [ENT 600] : Xiaomi Corporation / Shahril Zuhair Amran

• Main Author: Amran, Shahril Zuhair
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/53021/1/53021.pdf; https://ir.uitm.edu.my/id/eprint/53021/

The aim of this report was to look at why Xiaomi has been such a big success in the industry since its founding in 2001 and to make some suggestions for its continued success. The company that make a lot of innovation since its founding. The methods used in the report include external analysis (Strength, Weakness, Opportunity, Threat analysis), internal analysis (product analysis and determinants of strategic options and also solution) and analysis of strategic outputs. In addition, a survey which can be found in Appendix part was conducted in a focus product to success on the analysis. Xiaomi has grown to be a hugely popular smartphone manufacturer and retailer. It sparked a business phenomenon, and many market players are now attempting to emulate it. As a result, the following recommendations have been addressed in the report to resolve its product evolve, product improvement, and product solution of Mi Smart Scale 2: