Technology Entrepreneurship Project (ENT 600) : Mizuno Company / Puteri Elissa Kusnan

• Main Author: Kusnan, Puteri Elissa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/53020/1/53020.pdf; https://ir.uitm.edu.my/id/eprint/53020/

As a student, not only theories were applied in life. But also, the practical could help us specially to gain the knowledge and experience that can we used in future later. Since entrepreneur is synonym to UiTM and also involve in sport industry, I have learned and experience by myself to explore more about this course and decide to choose Mizuno Company as my reference and case study in order to gain the information, strategy and equipment that were used by this brand. During the observation of case study, I have got a new information of the strategy, the weakness and other elements that Mizuno have. Other than that, I am also realized that there are many types of product that Mizuno produce not only focus on baseball equipment since Mizuno were recognize by their sponsorship of baseball games in Japan. The demand of their product especially their bag’s collection has attracted me to explore more detail about it. There a few issues that actually this company have such as they have a lot of variation pouch bag and bag pack but with quite expensive. To meet the Mizuno’s mission, I have come out with some ideas that can fulfil their customer’s need which is created the “Multi-purpose bag pack” which all the pouch bag could be found in this bag pack that the customer will modified by themselves. So, in this study, I will explain more detail about the ideas together with some input of this company.