Zlara Hijab / Nur Suhailah Mohd Asri... [et al.]

• Main Authors: Mohd Asri, Nur Suhailah, Mohd Dhazari, Hamizatul Mazni, Alwaly, Nor Athirah, Mohd Naim, Nur Absarina Atiqah, Ismail, Siti Nur’ain
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: HF Commerce; Business education; Business communication. Including business report writing, business correspondence; English language; LG Individual institutions; Malaysia; Pulau Pinang; Universiti Teknologi MARA; Asia
• Online Access: https://ir.uitm.edu.my/id/eprint/53008/1/53008.pdf; https://ir.uitm.edu.my/id/eprint/53008/

The purpose of this business plan is to introduce “Zlara Hijab,” which is located in Plaza Paragon Point, D-12-G, Jalan Medan Pusat Bandar 5, Seksyen 9, 43650 Bandar Baru Bangi, Selangor. Our primary business is creating and selling a wide range of trendy scarves. Our focus is to provide the best type of hijab using a high-quality material with a good price for our target customers who are basically busy and workaholic. We want our brand to become their all-time favourite while also keeping up with current trends. Since most of Malaysians are Muslims, all women are obliged to cover their aurah by using scarves because scarves are an alternative to cover their aurah. The new design that we produced is intended to embody the true spirit of women. Zlara Hijab is a company owned by five women who share the same passion in the fashion industry. The idea to open a hijab business was popped out when each of us always purchases a new hijab that looks simple and comfortable. The idea was further extended by analysing the problems with BMC analyses to identify the problems and turn them into opportunities. We believe that this business can meet the needs and satisfaction of customers in creating a new hijab style. We believe that in the future, Zlara Hijab will be able to sustain and compete with other businesses, particularly those in the fashion industry, both locally and internationally. Additionally, we believe that by implementing a systematic planning and forecasting process, the business can improve its management and profitability. The business plan serves as a guide for forecasting the future performance of the company based on the current year's profit. The vision and mission of this business require us to work diligently to accomplish and fulfil our goals and expectations. Due to the new innovation in the design of the scarves, we anticipate that demand will increase not only during the festive season, but also as a new daily outfit. This will provide us with additional support in order to make our product more stable and profitable in the long run. By incorporating all of these factors, it is hoped that the business can maintain a positive attitude and continue to grow in order to accomplish the vision and mission.