SANA Enterprise / Muhammad Amirul Hafiz Basri ... [et al.]

• Main Authors: Basri, Muhammad Amirul Hafiz, Mohamad Saufi, Puteri Nurul Elyana Sabrina, Abdul Jabbar, Nurul Najwa Mohd, Mohd Fuad, Ainun Nabilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: HF Commerce; Business education; Business communication. Including business report writing, business correspondence; English language; LG Individual institutions; Malaysia; Pulau Pinang; Universiti Teknologi MARA; Asia
• Online Access: https://ir.uitm.edu.my/id/eprint/53001/1/53001.pdf; https://ir.uitm.edu.my/id/eprint/53001/

SANA Enterprise is a new company that operates in Sungai Petani, Kedah, Malaysia. The name for the company is created by from the founder names’ combination which are Sabrina, Amirul, Najwa and Ainun; hence creating the name of SANA. It is simple, easy and memorable for the customer to remember our company’s name. As for the business, we are providing an Automatic Cat Feeder, which is a different style from the product in overseas. As we go through with the environment and society, we noticed that people are living their lives in hectic, to the point that some cat owners had to feed their cats only in the morning and when they get back home, which most of the time can took a long time. With our advance technology of Automatic Cat Feeder, cat owners can free up their time to do other things and let the product do their job. Not only that it comes with programming options, but it also ensures the portions of cat food are always appropriate, thus the cat would not eat too little or too much. Starting with a total capital of RM 200,000 with all partners contributed RM 50,000, we have around six workers in total which consist of general manager, assistant manager, operational manager, administration manager, marketing manager and financial manager. Since our product is consider as pricey yet high in quality standard, our main target of customer is among medium and high incomers. Located near to the town of Bandar Amanjaya and shop areas, we believe that it is the best location to open our business. Not only that it is the center of attraction among the residents, but it is also quite close to our supplier, convenient for us to obtain the materials and equipment.