House of Madre / Mazween Mohamed ... [et al.]

• Main Authors: Mohamed, Mazween, Zukiflee, Nur Azleen, Norizan, Siti Amirah Nursyahirah, Abd Rashid, Alya Faqihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: HF Commerce; Business education; Business communication. Including business report writing, business correspondence; English language; LG Individual institutions; Malaysia; Pulau Pinang; Universiti Teknologi MARA; Asia
• Online Access: https://ir.uitm.edu.my/id/eprint/52995/1/52995.pdf; https://ir.uitm.edu.my/id/eprint/52995/

The name of our company is House of Madre which means the house of mother. The company got its name as we want to express our love and appreciation to the mother as we provide confinement services to them. This company is a partnership company conducted by four physiotherapists that hold position in the company as general/admin manager, financial manager, marketing manager and operational manager. Our objectives in opening this business are to provide the best postpartum services to the mother who just had given birth and also to improve general health in them. Besides, we also provide some advices and counseling to pregnant mother as a preparation to have a baby and how to take care of the babies. We chose to begin our business and services in Wilayah Persekutuan as we see there is an increasing percentage of newborn baby every year and also because of its strategic location. The increasing demands from the mother have leads us to begin this business. Based on the current demand and our observations, the company's profit will increase yearly and brings huge benefits to our business. The confinement services that we offer are based on the traditional practice and also based on physiotherapy skills. Thus, we use hot stone, pilis paste, abdominal wrap (bengkung) and other techniques in order to treat and improve the mother's health after the process of given birth. In addition, we also manage their pain using a TENS machine and teach several exercises that are good for the mother. Our company services will be done at the customer's house as it is easier for the mother. Several marketing strategies are done to advertise our company's services which include billboard advertisement. They could visit us at our office for an appointment or they could also reach us through the social media. All our therapists are a university graduate in physiotherapy and are specialized in the related fields. We promise to provide the best services to all the mothers and always collect their feedback about our services. Last but not least, we also hope to be one of the companies that provide the best health care services in Malaysia.