Principles of Entrepreneurship (ENT530): Social Media Portfolio: Tasty Snacky / Mohd Syahmin Mohd Saleh

• Main Author: Mohd Saleh, Mohd Syahmin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Melaka
• Online Access: https://ir.uitm.edu.my/id/eprint/52972/1/52972.pdf; https://ir.uitm.edu.my/id/eprint/52972/

Social media is a platform that allows people from all over the world to communicate with one another. When used correctly, it provides a lot of advantages. Social media networks enable you to engage with your customers, raise brand awareness, and improve sales and leads. Every month, more than three billion individuals use social media throughout the world, and the number of users and engagement on social channels continues to rise. For the Principle of Entrepreneurship (ENT530), students were required to use Facebook page as their platform to start their business. As an owner of tasty snacky, I've learned a lot about the advantages and disadvantages of utilising Facebook to advertise products. It's really a blessing as we can experience it and get to improve our communication skills especially when we were posted something or communicated with customer. As we live in a technological age, it is critical for us as sellers to understand how to use social media to promote products or services so that buyers are interested in purchasing them. While using Facebook platform, we’ve learned how to handle the business well. From started with teasers to hard sells and soft sells. These few methods show how we can utilise it to attract the customer and how to create the content for the business itself. Not only that, Facebook is one of a low-cost marketing strategy. Marketing activities that might cost a lot of money on other platforms can be done for a lower cost on Facebook. As a result, it's suitable for small and medium businesses with a low marketing budget. Besides, Facebook provide insight which is Facebook's version of web page analysis, allowing users to track data such as page views, unique views, fan numbers, wall postings, video and audio listens, and photo views, among other thing