ENT 530 Social Media Portfolio: Secret of Adira / Juhaidah Mat

• Main Author: Mat, Juhaidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Materia medica
• Online Access: https://ir.uitm.edu.my/id/eprint/52957/1/52957.pdf; https://ir.uitm.edu.my/id/eprint/52957/

Secret of Adira (SoA) is a new local product that updates and sells things using the Facebook network as an online company. The type of product is a beauty/healthcare firm that uses an online platform to attract customers. Sunscreen is available from Secret of Adira to protect customers from UV radiation. The main idea is to market and encourage people to use sunscreen in order to protect themselves from UV rays while also whitening their complexion. Aside from that, SoA's target consumer is a girl between the ages of 16 and 60 who is interested in skin care. Furthermore, Secret of Adira (SoA) provides customers with two delivery options: service delivery. (Pos Laju ) or cash on delivery ( COD ). Furthermore, SoA updates a poster with Secret of Adira material on a regular basis and communicates with clients via Facebook. Finally, to entice clients, Secret of Adira created a teaser, a soft sell, and a sale poster on social media.