ENT 530 Social Media Portfolio: Frunchie Cookies / Nurul Fazliana Basirun

• Main Author: Basirun, Nurul Fazliana
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/52946/1/52946.pdf; https://ir.uitm.edu.my/id/eprint/52946/

Frunchie Cookies is a sole proprietorship business that owned by Ms. Nurul Fazliana binti Basirun and have a few staffs to run the business together. Frunchie Cookies has a mission of providing the best quality of cookies and crunchy and to make it happen, they are using premium ingredients such as Callebaut chocolate and dried cranberries which are the main ingredients on the first product. Meanwhile for the vision, Frunchie Cookies also targets to create a well-known brand and expanding its business to a bigger place. To add, the Frunchie Cookies also aims in providing good services and a product that can be accepted by every level of people. Frunchie Cookies targets everyone can consume and enjoy this product by serving lower level of sweetness inside of cookies and crunchy. Frunchie Cookies provides variety of flavour that has a taste of sweet, bitter and sour which is compatible with the Malaysian taste. To add, to attract people’s interest in this product, they also comes with the idea of providing a reasonable price. Next, the location the Frunchie Cookies based is also in a strategic place. It is an important thing to consider to start a business. By having a strategic place, many customers will come and visit the store and it is good for the business. Besides, the customers themselves can pick up their order if their place is near with the Frunchie Cookies store.