ENT 530 Social Media Portfolio: Izbutterfairy By Nani / Nurul Hanani Warna Hari

• Main Author: Warna Hari, Nurul Hanani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/52941/1/52941.pdf; https://ir.uitm.edu.my/id/eprint/52941/

“Bake for Celebrate!”. This slogan is our main tagline in at Izsbutterfairy. We are ready to bake cakes for any types of celebrations at Izsbutterfairy. Birthdays, weddings, anniversaries, graduations, baby shower and many more events. However, many also misunderstood that cakes are meant for celebrations only. At Izsbutterfairy, we also offer to make self-appreciation cakes for those who need it to celebrate themselves or cheer themselves up after a day full of hardships. Aside from readymade design cakes that we have at Izsbutterfairy, we also accept orders for custom made design cakes. We understand that many people tend to want a cake that is somehow related to them or people who are important to them. Hence, we offer this service to our customer as well. Besides that, the price for custom made cake can vary, however we will try our best to cater our customers’ wants and needs within their budget. We started our business on 14th September 2020 on social media platform, which is Facebook. Our target customers are parents, students, teachers, workers. Ever since we opened up our business, we received a very good reactions and feedbacks from our customers regarding the quality, the taste, the look and the price of Izsbutterfairy’s cakes. At Izsbutterfairy, we also offer both pick-up and delivery service for our customers, since there are customers who lives nearby and some who lives a bit far.