Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran

• Main Author: Nasran, Mohamad Naqib Syahrin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Marketing; Branding (Marketing); Market segmentation. Target marketing; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/52924/1/52924.pdf; https://ir.uitm.edu.my/id/eprint/52924/

This study is based to a company based in Petaling Jaya, Selangor that is Secret Recipe. The researcher conducts this study with the aim of the study to find out more about who developed Secret Recipe. The researcher also wants to know more about products Secret Recipe sells and how the marketing is conducted by the company. In this study, the researcher will be able to find out what kind of strategy the company is implementing to gain the trust of consumers.The good nature of entrepreneurship in the business makes it possible for the company to benefit more consumers. The hard work put by Secret Recipe has made them well-known for high quality and competitive products. This has allowed the company to remain in the food industry for a long time. In this study, researcher used only secondary data which is obtained from internet sources. The researcher initiated this study after conducting a web search can be found on the relevant web site.