ENT 530 : Case Study: Mouthgasm Crunchy Sdn Bhd / Nurul Jannah Mohd Noor ... [et al.]

• Main Authors: Mohd Noor, Nurul Jannah, Rosli, Nur Fatihah, Kamarudin, Nursaffaren, Mohd Asri, Nurul Anis Amila, Mohd Kamari, Muhammad Amiruddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/52889/1/52889.pdf; https://ir.uitm.edu.my/id/eprint/52889/

Case study was conducted in order to have a better understanding of the concept of reallife business, as well as to identify and solve the fundamental difficulty that Small and Medium Enterprises (SME's) confront especially during this Covid-19 pandemic. In response, we have chosen Mouthgasm Cr...