Principles of Entrepreneurship (ENT530): Social Media Portfolio: Absolute+Popcorn / Muhammad Al Adlim Abdullah Sani

• Main Author: Abdullah Sani, Muhammad Al Adlim
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Facebook; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/52880/1/52880.pdf; https://ir.uitm.edu.my/id/eprint/52880/

Absolute+Popcorn are delicious popcorn since1958, loved around the world. Handmade fresh throughout the day, one batch at a time, with only the best ingredients. Our freshly popcorn will bring you joy in every bite as customers will be addicted of its’ taste. Our target audience range is quite wide but focusing for popcorn lovers in Malaysia. The special taste of our handmade popcorn in Absolute+ Popcorn and some of variety popcorn and promotion are the main attraction for the customers to buy more popcorn with us. The platform that I used for the process of marketize and selling our popcorn is via Facebook. It is an important platform for the engagement of sellers and buyers and also mostly used by entrepreneurs. Moreover, for the payment method, Absolute+ Popcorn accept cash on delivery as I do deliver our popcorn for our customers which lives in Negeri Sembilan area only and others state will be postage. Absolute+ Popcorn use both hard selling and soft selling services to encourage customers to connect with sellers through Absolute+ Popcorn Facebook account. Furthermore, new customer who want to buy our popcorn can view all the reviews and feedbacks from previous customers in our Facebook post. Lastly,all the details for our popcorn are clearly provided in our posting so that customers can gain sufficient information for our popcorn before buying it.