ENT 530 : Case Study: Fleurishbaby / Nabiha Ali Redza ... [et al.]

• Main Authors: Ali Redza, Nabiha, Ali Redza, Nadia, Anuar, Wan Amelia Syahirah, Mohamed Hanapi, Hanis Hazirah, Mohamad, Rasyidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Flowers and flower culture. Ornamental plants
• Online Access: https://ir.uitm.edu.my/id/eprint/52830/1/52830.pdf; https://ir.uitm.edu.my/id/eprint/52830/

The case study is focused on the ability of a small business, Fleurishbaby to sustain the business as it will affect their company cash flow and economy growth as the demand on bouquets will be lower. The strength of small businesses depends on how business owner strategized to perform her duties to...