ENT 530 Business Model Canvas: Kasa Glo Cosmetics / Nur Afiqah Mansor ... [et al.]

• Main Authors: Mansor, Nur Afiqah, Saipuddin, Norsyafi Imanina, Mohamad Ariffin, Nor Asyiqin, Zuraimi, Miza izzati, Md Yazid, Nur Syafiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/52765/1/52765.pdf; https://ir.uitm.edu.my/id/eprint/52765/

KasaGlo Cosmetics is a start-up cosmetic retail establishment where it produces cosmetic products such as lipstick, palette, eye liner and one special product which is 2 in 1 lipstick with pepper spray. KasaGlo has come up with the idea of creating awareness on women’s safety while being all dressed up and pretty. The lipstick will be 29 shades of lipstick and a pepper spray. KasaGlo also produces cosmetics that are Cruelty-Free meaning that no animal is being performed on either finished products or ingredients at any point during production and beyond. This project would also address the value of the business model canvas of the information found in the BMC for KasaGlo Cosmetics. Osterwalder’s Business Model Canvas has nine columns on it and KasaGlo is using each part of the canvas. The canvas elements have included customer segments, customer relationship, value propositions, channels, key activities, key resources, key partnerships, cost structure and finally, revenue streams.