Principles of Entrepreneurship (ENT530): Social Media Portfolio: Clicyca.co / Nurdarwisyah Balqis Dzuladin

• Main Author: Dzuladin, Nurdarwisyah Balqis
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Facebook; Melaka; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/52698/1/52698.pdf; https://ir.uitm.edu.my/id/eprint/52698/

Clicyca.co is a brand of NDBD PRODUCTION and own my Nurdarwisyah Balqis Dzuladin. This brand serves a handmade and local product with creativity and freedom ideas. Special for gift, anniversary gift, birthday gift, friendship gift, siblings gift and best friend gift. Other than that, the 3 main product are mug, doodling frame and mini bookmarks. The speaciality of the brand are all the product inspired from doodles either in colourful or its only black and white doodle. The design that apply in the product are very limited and exclusive handmade design idea. The quality and the prices also different from others online shop. Our target audiences special for married people, young people, teenagers and kids. Someone who want to make their love ones happy and appreciated someone. The mood when buying this product are very enjoyful, wonderful, exciting and very touched. The variety of product are variety of target audiences and they can choose freedomly to suprises for their love one. The product also come with many free gift like stickers, bubble wrap, box, cutie card and decoration. The platform that i use to market the product are Facebook page. It is because, the consumer from facebook comes with variety of age and different demographic. It is an important platform for the engagement of sellers and buyers and mostly used by entrepreneurs. Clickyca.co product both hard selling and soft selling services to encourage customers to connect with sellers through clickyca.co Facebook account. Furthermore, new customer who want to buy our product can view all the reviews and feedbacks from previous customers in our Facebook posts. Lastly, all details for our product are clearly provided in our posting so that customers can gain sufficient information for our product before buying it.