Case Study : Ainaa Beauty / Nur Farah Ain Adam

• Main Author: Adam, Nur Farah Ain
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/52679/1/52679.pdf; https://ir.uitm.edu.my/id/eprint/52679/

The case study is important to evaluate the company’s background, company’s analysis as well as the company’s problems all alternatives that the management has provided. The methods that used to study the analysis is face-to-face interviews with the management of the company through phone call and review from people already have purchased and taste the products. But here, my case study is individual because we are in PKP. So, I already chose the products in google.Based on the findings during the google search, the idea of making cosmetic products such as serum, moisturizer, toner and so on that created by with her husband Hafiz Mahamad under their brand that is Aina Beauty on 20 January 2018. The founder, Syafiqah Aina have the idea on making cosmetic product like, Among NSA Beau’s flagship products are Ainaa Serum and Ainaa Cleanser because she got the idea to produce her own cosmetic products starting when she faced skin problems such as dull skin rashes and allergies due to wearing excessive makeup during the photoshoot session. Apart from cosmetics, she also has her own clothes Syafiqah Aina RTW. AINAA Beauty increasingly focused on what has been achieved in the last two years. Now in the phase to increase the momentum of AINAA Beauty special reach to customers. AINAA Beauty has proven that everyone is capable of doing business without huge capital and with guidance and consistent effort, everyone is capable of celebrating. We will continue to strive to help young people and more entrepreneurial people. Upcoming plans also include creating AINAA Spa which will hopefully provide a unique income-generating module to people who want to tame themselves in business.