Case Study : Wana Beauty Mall Company / Nurul Dania Antasha Mohd Noor

• Main Author: Mohd Noor, Nurul Dania Antasha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Small business. Medium-sized business; Success in business. Performance; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/52624/1/52624.pdf; https://ir.uitm.edu.my/id/eprint/52624/

Wana Beauty Mall Company offers cosmetic products and services for customers. It provides a wide variety of products such as foundation, eye shadow, lipstick, supplements and more. The target audience for Wana Beauty Mall is women because all women want beauty in themselves. Products from this store also have a Halal certificate.Wana beauty mall's desired target is women who want to take care of their own beauty, because there is no woman who does not want beauty. Women will shine when wearing beauty products can make them happy. For the target audience, they target women who want to take care of their own beauty, because there is no woman who does not want beauty. With beauty we can increase self -confidence or self -confidence if we have a beautiful spirit. Women will shine when they are happy.The Wana beauty mall company provides reasonable prices for the products sold and this causes the company to attract more customers. For the sales strategy of the Wana Beauty Mall Company provides a wide range of quality, halal and MOH approved products for customers and reasonable prices with product quality. In addition, the company provides good service to customers by ensuring that its employees maintain manners and friendly speech with customers who visit the Wana Beauty Mall.