Case Study : Obsess Cosmetics / Nik Nur Hidayah Ma Hassan

• Main Author: Ma Hassan, Nik Nur Hidayah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Success in business. Performance; Consumer satisfaction; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/52606/1/52606.pdf; https://ir.uitm.edu.my/id/eprint/52606/

Obsess Cosmetics is a locally developed firm started by Hafizatul Atikah. Before starting the business, Hafizatul Atikah was a well-known makeup artist. The headquarters of Obsess Cosmetics are located in Jerantut, Pahang. They started as a corporation in 2015 and were relatively unknown in Malaysia...