Case Study : Atahcourt / Tuan Ahmad Haiqal Haqeem Tuan Ahmad Jafri

• Main Author: Tuan Ahmad Jafri, Tuan Ahmad Haiqal Haqeem
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Success in business. Performance; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/52578/1/52578.pdf; https://ir.uitm.edu.my/id/eprint/52578/

Atahcourt is a restaurant that was establishment in 1997 in Kuala Terengganu, and they still maintain a traditional Malaysian food so people can maintain indigenous Malays and various dishes in the old days. The restaurant is also known by locals who love traditional food that has been preserved since our ancestors. The place is also famous for its variety of cakes. The name of the restaurant given to Atahcourt is because the place is very unique where they keep the restaurant old style surrounded by buildings. The name also from their memories which is memorable to them. Their business objective also to promote ordinary traditional snacks into a viral finger food. Their achievement is also to provide their family no matter how their family are, they will still always help their family because based on their words “Family comes first”. Without family we are nothing to begin with. The business also focused on hardworking and connection to their staff which strengthen their business until now and still going on and people choose the place based on the place and the customer service that were given by them.