Case Study : BeauTyra / Nurul Hazwani Azarudin

• Main Author: Azarudin, Nurul Hazwani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Success in business. Performance; Business communication. Including business report writing, business correspondence; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/52569/1/52569.pdf; https://ir.uitm.edu.my/id/eprint/52569/

This document will show the case study about Beautyra Cosmetic founded by a young lady named Athirah Kamaruzzaman. This brand was established in 2018. Now, BeauTyra Cosmetics has its line of beauty products, ranging from blusher, hair-to-toe mist, eyeshadow palettes, and lipstick. BeauTyra is a Malaysian beauty brand that does not exclude anyone based on their shape, size, or skin. BeauTyra Cosmetics' greatest achievement is that it now has a drop ship agent named "beauboss" that covers many nations, including Malaysia, the United Kingdom, the United States, Japan, Indonesia, Australia, India, and others. BeauTyra Cosmetics company has grown so much since she started it on her own, now that she's had her own headquarters in Cheras, Kuala Lumpur. Tyra was able to own a luxury car when she was 20 years old, due to the results of her sweat points. BeauTyra Cosmetics possesses a range of entrepreneurial competencies. Among them are sees and acts on opportunities, concern for the high quality of work, self-confidence, and use of influence strategies.