Principles of Entrepreneurship (ENT530): Business Model Canvas: Naef Enterprise “Plant Boomers” / Ainur Farisha Fadzil … [et al.]

• Main Authors: Fadzil, Ainur Farisha, Azmi, Noranis Hazwani, M.A.Karim, Siti Aishah, Darmawi, Nurul Eyzeaty Aqma
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Melaka; Universiti Teknologi MARA; Gardens and gardening
• Online Access: https://ir.uitm.edu.my/id/eprint/52514/1/52514.pdf; https://ir.uitm.edu.my/id/eprint/52514/

The NAEF enterprise is a four-member partnership business which was started and owned by Noranis, Aishah, Farisha, and Eyzeaty. It is registered as NAEF Enterprise under the Companies Commission of Malaysia (SSM). NAEF Enterprise is operated at Presint 9, 62250 Wilayah Persekutuan Putrajaya, Malaysia. The business hours are from 9 a.m. until 9 p.m. The business day is Monday to Friday except on Saturday and Sunday. NAEF began operations after discovering hidden gaps in the gardening equipment sector, which is quite niche, and as a result, we later developed the idea of creating plant boomers, which has many unique features and benefits. This is because our company discovered that the majority of people do not find traditional watering methods to be an effective method of watering plants. The idea and concept of NAEF Enterprise is to provide innovative and more efficient, automatic watering plants compared to traditional watering cans. In addition, NAEF Enterprise also emphasizes on vibrant visuality to the customers by using Facebook medium to interact with the customers with engaging visuals. The Plant Boomer is also designed to show our targeted customer that our automated watering plants are high quality and affordable for customer satisfaction. Plant boomers is a product that is projected for all layers of the market. The price sets are affordable for targeted markets such as government servants, families, gardeners, horticulturists, and residents around Presint 9. Despite the fact that we are new to the industry, NAEF enterprise and plant boomers are gaining traction. However, NAEF Enterprise, like any other firm, cannot avoid problems in its day-to-day operations. According to our research, Malaysia is a developed country with a mix of people with lower and higher income levels. Therefore, our plant boomers are an excellent choice for those who cultivate plants, and we offer this product to people of all economic levels as our prices are reasonable and affordable.