Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]

• Main Authors: Nor Azlan, Norhidayah, Mat Isa, Fatin Athirah, Ma’soad, Nur Farhana, Azman, Dania Qistina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Universiti Teknologi MARA; Baking. Confectionery; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/52478/1/52478.pdf; https://ir.uitm.edu.my/id/eprint/52478/

Nur Mai Fantastic Trading is a home bakery founded by Nur Maisarah Binti Nasb in 2012. Batu Kikir was chosen as Nur Maisarah's home bakery because it is one of Negeri Sembilan's most strategic places. Her business became one of the best and most well-known bakeries in Negeri Sembilan as a factor of its strategic location. Nur Mai Fantastic Trading offers a food-based product, and there are at least seven types of different food that they offer at an affordable price, including brownies, bread buns, cookies, cream puffs, and cheese tarts. Brownies were their major product. They sold cookies such as semperit and sweet cookies during the Hari Raya Festival, which are exclusively accessible during Hari Raya. Nur Mai Fantastic Trading promotes its business using social media channels such as Instagram and WhatsApp. They've been updating their social media products every two days. There are numerous benefits to using social media, one of which is that it may attract people's attention to purchase their cookies and brownies. The owner, who is also a chef, has taken the initiative to attend training once every six months. Its purpose is to assist the business in having a diverse menu. The training has also aided the owner in enhancing and broadening her or her knowledge of the bakery industry. The high taste and high quality of products have always been their main strategy to retain their customers. The goal is to grow her business in the future to help more people by providing more jobs.