Technology Entrepreneurship Project (ENT 600) : Wilson Sporting Goods / Muhamad Najmi Zulkeflee

• Main Author: Zulkeflee, Muhamad Najmi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/52282/1/52282.pdf; https://ir.uitm.edu.my/id/eprint/52282/

This is an endeavour to grasp how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo a product analysis. So, for this purpose, I got the chance to research a global sport company manufactures a product that deeply interests, which is Wilson Sporting Goods. First of all, the general information about the company has been collected. Information is gathered through the internet such as its official website. The objective of the analysis is to figure on the background of Wilson Sporting Goods. In this case study, I have analysed the strength, weaknesses, opportunities, and threats of the product made by the Wilson. Here, I will be explaining the problems of the product that have grab my attention. The problem of the product that I discovered is the bag are heavy to carry which is difficulties for athletes. Next, is the bag has an expensive item to buy. And lastly, the colour of the bag developed by Wilson has made it easy to get dirty. In this study, I will be explaining deeper regarding the problems and I would also be discussing the alternatives solutions towards the problems.