Principles of Entrepreneurship (ENT530): Business Model Canvas: DIGNIFY.CO / Syamimi Zainal … [et al.]

• Main Authors: Zainal, Syamimi, Mohd Rushdi, Anis Najihah, Harulisam, Nureen Nadzira, Suzaimi, Nurul Hazwani Husna, Syed Amdat, Syed Irfan Rabbani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Melaka; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/52274/1/52274.pdf; https://ir.uitm.edu.my/id/eprint/52274/

Dignify.co is a company that was established in 2021 and located in Alor Gajah, Melaka. Dignify.co is a company that is offer services to users or community to find an easier method for approaching experts or designers regarding to improvise their brand to the top. We see this as a great opportunity for us to penetrate the market by innovating an innovative and design that can help the consumer in their daily life. Nowadays in Malaysia, having problem to approach expert and designer because we are having MCO and lockdown where all the printing or designers company need to be close for a while around 2 weeks or more. We also offer our services through our own website to make all the consumers easier to reach and contact us. So, it is suitable for all entrepreneur and others too. The market is very competitive where there are few companies that are manufacturing the same thing as us, but our products have their own specialty. Our services has a specialty where it will be equipped with all the great designer which are professional so it is very easy to discuss any design or what is the best for you during consultation. We also have features where this apps will come with 4 category of design into 4 sections which are, illustration, photography, 3D mockup design and custom. So, we believe with this technology the user of this Dignify apps will be more comfortable. We are developing a product that can be very helpful toward society. Our company will be located in Alor Gajah, Melaka. But it is just the factory and management building. Our product will be sold online such as on our own website so any questions consumers can contact us thru it. By doing this we can lower our cost on opening a physical contact which is also help all people to stay at home too. As from now we are targeting the market in Malaysia but we will expand to the global market. We believe this product is very promising to generate more revenue in the future.